eCommerce Stores That Convert, Not Just Launch.

Bailes + Zindler eCommerce projects start at $5,000. Final cost depends on the platform, catalog size, design requirements, integrations, migration work, and how much custom functionality the store needs.

A focused Shopify build may stay relatively simple. A larger redesign with custom product filtering, data migration, integrations, or B2B requirements will cost more. We define the scope first and give you a clear proposal before development begins.

Traffic does not automatically turn into orders. If shoppers cannot quickly find the right product, understand what they are buying, trust the store, or move through checkout without unnecessary friction, sending more traffic usually makes an existing conversion problem more expensive.

We look at the full buying path, including collection structure, product search, filtering, mobile UX, product pages, cart behavior, checkout, speed, and analytics to find where customers are dropping out.

That is the basis of eCommerce conversion rate optimization: find the friction, improve it, and measure what changes.

Usually, yes. Slow Shopify stores are often caused by third-party apps, scripts, aging theme code, oversized media, tracking tools, and customizations that have accumulated over time.

We look at what is actually slowing the store down, including Core Web Vitals, app load, theme performance, product and collection templates, and mobile speed.

The goal is not simply to improve a test score. It is to make the store feel faster for real customers.

Yes. A full rebuild is not always necessary. We can review the current store and determine what is worth keeping, what is holding the business back, and where targeted improvements may be enough.

That could mean better product pages, improved navigation and filtering, performance work, mobile UX improvements, or a more focused cart and checkout experience.

If the current platform and foundation are still sound, we would rather improve what works than replace it unnecessarily.

No agency can responsibly guarantee that rankings will never move during a platform migration. What we can do is reduce the risk by treating SEO as part of the migration from the beginning.

That includes reviewing existing URLs, building a redirect map, preserving important content and metadata, rebuilding structured data where appropriate, maintaining internal links, testing crawlability, and monitoring search performance before and after launch.

A migration should not be treated as simply moving products into a new theme.

A focused Shopify build typically takes 3–6 weeks. A custom eCommerce build or full redesign usually takes 8–12 weeks. Larger platform migrations with complex catalogs, custom functionality, or multiple integrations often take 12–16 weeks, and highly complex projects can take longer.

We confirm the actual timeline during scoping after we understand the catalog, platform, integrations, migration requirements, and design work involved.

Client response time matters too. Product data, photography, content, approvals, and access to third-party systems can all affect the launch date.

The best platform depends on how your business sells. Shopify is often a strong fit for growing retail and DTC brands that want a reliable hosted platform and an easy-to-manage backend.

BigCommerce can be a better fit for more complex catalogs, B2B requirements, or businesses that need more commerce functionality built into the platform. WooCommerce makes sense when WordPress and content are central to the website and greater control is important.

We recommend the platform based on your catalog, operations, integrations, team, and growth plans.

Both. A well-built theme can be the right choice when it gives the business the flexibility, speed, and buying experience it needs.

Custom development makes more sense when the store requires advanced merchandising, better product discovery, integrations, B2B functionality, or a customer experience an off-the-shelf theme cannot support cleanly.

We choose the approach based on what the store needs, not because one option sounds more impressive.

Yes, when the project fits our capabilities. B2B and wholesale stores may require company accounts, customer-specific pricing, volume pricing, bulk ordering, quick-order tools, quote requests, inventory visibility, repeat ordering, or integrations with ERP and inventory systems.

We can plan and develop around those requirements rather than forcing a wholesale business into a traditional retail template.

Yes. In many eCommerce projects, the integrations are just as important as the storefront itself. We can plan around inventory, payments, shipping, tax, reviews, analytics, POS, product feeds, marketing platforms, fulfillment systems, and other business tools.

For more complex integrations, we first identify which system should be the source of truth for products, pricing, inventory, customers, and orders. Then we design the data flow around that reality.

Yes. Traditional eCommerce SEO still matters, including site architecture, useful product and collection content, internal linking, crawlability, structured product data, technical performance, and accurate merchant information.

We also work on AI Search Optimization so your products and brand are easier for systems such as Google AI Overviews and AI Mode, ChatGPT, Copilot, and Perplexity to understand when customers research products and businesses.

There is no special schema or shortcut that guarantees visibility in AI search. The goal is to make your catalog, products, expertise, and business information clear, useful, technically sound, and easier for both people and search systems to understand.

Yes. We do not have to disappear when the store goes live. Bailes + Zindler can continue working on eCommerce SEO, AI Search Optimization, Google Ads and paid media, analytics, conversion rate optimization, product and collection improvements, and ongoing design or development.

That means the team helping drive traffic can also see what happens after those visitors reach the store.

No. Bailes + Zindler is based in Texas, with roots in Tyler and East Texas and work extending into Houston and beyond. We work with businesses outside Texas as well.

For Texas clients, the advantage is simple: you can work with a senior team in your time zone and speak directly with the people planning and building the work.