Digital Out‑of‑Home Advertising

Q: How much does digital billboard advertising cost in Houston?

Costs start at about $0.20 per play for large digital billboards in Houston. Smaller indoor screens such as gyms or gas stations can be as low as $0.05 per play. Actual costs depend on location, daypart, screen availability, and campaign goals.

Q: Can small businesses in East Texas afford DOOH advertising?

Yes. Many local businesses start with $10 to $50 daily budgets and scale as results come in. Pay-per-play buying helps you control spend while testing locations and creatives.

Q: Where can my ads run in Tyler and Houston?

Screens are available on Loop 323 in Tyler, Galleria-area malls in Houston, downtown bus shelters, suburban gyms, and fuel station pumps across East Texas and Houston. Availability varies by inventory and time of day.

Put your message on the screens people actually notice—digital billboards off I‑45, fuel‑pump screens in Tyler, and fitness center displays across East Texas. Change messages in real time, target by place and time of day, and pay only when your ad plays.

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Where your ads can run

Digital billboards on major Houston highways
Loop 323 and high‑traffic intersections in Tyler
Retail centers, gyms, and fuel stations across East Texas
Transit shelters and downtown signage in Houston

Why DOOH works locally

Flexible buying — Pay‑per‑play with no long commitments
Local precision — Pick exact screens in the neighborhoods that matter
Daypart control — Coffee in the morning, dinner in the evening
Dynamic creative — Swap messages instantly for offers or events
Measurable — Track impressions, screen‑hours, and locations

Digital Out‑of‑Home advertising examples for Houston, Tyler, and East Texas

Getting started

Most businesses begin with $10–$50 per day to test locations and messages. From there, we scale placements and refine creative based on performance data.

Our DOOH process

Geo selection — Map priority corridors, retail hubs, and transit routes.
Screen planning — Choose exact boards and venue screens by audience and footfall.
Creative rotation — :06–:15 cutdowns and seasonal swaps for freshness.
Optimization — Adjust dayparts, locations, and frequency weekly.
Reporting — Impressions, screen‑hours, and location‑level delivery.

Industries that win with DOOH

Law firms (neighborhood‑level Houston reach)
Healthcare providers (East Texas ZIP/DMA precision)
Home services (seasonal offers by area)
Restaurants & retail (storefront promotion to nearby households)

Creative specs at a glance

Common ratios: 16:9, 9:16, and 1:1 depending on screen
Durations: :06–:15 standard, longer available by inventory
High‑contrast copy; logo and CTA within title‑safe
Optional dynamic elements (price, countdowns, weather)

FAQs

How much does digital billboard advertising cost in Houston?

Large digital billboards often start near $0.20 per play; indoor venue screens can be as low as $0.05 per play. Final pricing depends on location and daypart.

Can small businesses in East Texas afford DOOH advertising?

Yes. Flexible budgets starting around $10–$50/day make DOOH accessible while you test locations and creatives.

Where can my ads run in Tyler and Houston?

Loop 323 corridors in Tyler, Galleria‑area malls in Houston, downtown bus shelters, suburban gyms, and fuel stations across East Texas and Houston.

Ready to launch?