Search
Build the site around the practice areas and markets the firm actually wants to compete for.
Law firm websites
Custom Law Firm Website Design
Built for search, intake and the way law firms grow. Your website should do more than make the firm look established.
Bailes + Zindler builds custom law firm websites around search visibility, attorney credibility, practice-area growth and a clear path from the first visit to the first conversation.
Search · Practice Areas · Attorney Proof · Intake · SEO Migration · Accessibility · Texas Law Firms
Trusted by law firms across Texas
We work with law firms of different sizes, practice areas and growth stages. The requirement is usually the same: the website needs to earn trust quickly, explain what the firm does clearly and make it easy for the right prospective client to take the next step.
A Law Firm Website Should Generate More Than Compliments
A polished website is expected. The harder job is connecting search intent, practice-area information, attorney experience, proof and intake into one system. We plan the website around the questions prospective clients need answered before they contact the firm, then reduce friction between that decision and the consultation.
Practice Areas
Give important matter types enough depth to answer the prospective client’s problem instead of burying everything inside one services page.
Attorneys and Proof
Make experience, credentials, case results, publications and other relevant trust signals easy to find and understand.
Intake
Give prospective clients a clear next step through phone calls, forms and the firm’s existing intake process.
Redesign Without Throwing Away the SEO You Already Earned
Rebuilding an established law-firm website is different from starting from zero. An existing site may already have years of indexed pages, backlinks, attorney profiles, blog content, local visibility and practice-area rankings. We treat those assets as part of the project. Before launch, we can:
- Inventory existing URLs
- Identify pages already earning search visibility
- Determine what content should be preserved, improved, consolidated or retired
- Map necessary 301 redirects
- Preserve useful URL structures where appropriate
- Review metadata and internal links
- Test the new site before and after launch
- Monitor indexing and search performance after migration
No agency can promise rankings will never move. What we can do is build a migration plan designed to protect the search equity your firm has already earned instead of replacing the old website with a blank slate.
What Does a Custom Law Firm Website Cost?
Law firm website pricing depends on the actual scope of the project. The biggest cost factors usually include:
- Number of attorneys
- Number of practice areas
- Number of office locations
- Existing content that needs to be migrated
- New content that needs to be written
- CRM and intake integrations
- Photography or branding requirements
- SEO work beyond the website launch
- Complexity of the existing site migration
Every project is scoped before development begins so the firm knows what is included, what is optional and what would change the price.
Know What Your Firm Controls After Launch
Website ownership should not become a surprise after the project is finished. Before development begins, the agreement should make clear who controls:
- The domain
- Website content
- Analytics accounts
- Administrative access
- Hosting
- Website files
- Design assets
- Licensed software
- Third-party services
The goal is simple: your law firm’s website should function as a business asset, not as leverage keeping you tied to an agency.
SEO Is Built Into the Website, Not Added After It
SEO should influence the website before development begins. It affects the page structure, navigation, URLs, practice-area architecture, attorney pages, internal links and migration plan. A Bailes + Zindler law-firm website can include launch SEO work such as:
- Crawlability and indexation review
- Mobile performance
- URL planning
- 301 redirect mapping
- Page titles and meta descriptions
- Heading structure
- Internal linking
- XML sitemap configuration
- Structured data that matches visible website content
- Google Search Console setup
- Local-search foundations
- Post-launch indexing review
Website SEO and ongoing SEO are different
The website project establishes the technical and structural foundation. Ongoing SEO may include new practice-area content, location strategy, digital PR, authority building, content expansion and continued search-performance work. Those are separate engagements when needed.
Practice Areas and Attorney Pages Need Their Own Architecture
A law firm with seven meaningful practice areas should not automatically bury all seven inside one generic Services page. We plan dedicated pages when the search opportunity, business value and available subject-matter expertise justify them. That creates a clearer experience for both prospective clients and search systems.
Attorney pages deserve the same level of thought. A useful attorney page can establish:
- Areas of practice
- Experience
- Education
- Bar admissions
- Credentials
- Representative matters
- Publications
- Speaking
- Professional affiliations
- Awards, when appropriate
- Authored website content
Bios are trust pages, not resumes
Attorney bios should not be treated as digital resumes hidden in the navigation. For many visitors, they are some of the most important trust pages on the website — often the last thing read before someone decides to call.
Google Search + AI discovery
Built for Google Search and AI-Assisted Discovery
Search is expanding beyond a traditional list of links. Prospective clients may discover firms through Google Search, Google AI features, ChatGPT and other answer systems. There is no magic AI tag, schema type or file that guarantees your firm will appear in those answers. We focus on the fundamentals these systems can actually evaluate:
- Crawlable, indexable website content
- Clear practice-area information
- Strong attorney information
- Accurate structured data
- Consistent business and location information
- Logical relationships between attorneys, services and locations
- Original content that answers meaningful questions
- Strong technical search foundations
The goal is not to chase an AI trick. It is to make the firm easier for both people and search systems to understand, verify and recommend when the available evidence supports it.
Explore AI Search Optimization
Explore AI Search Optimization
Connect the Website to the Way Your Firm Handles Intake
A website should not create additional administrative work for the people answering the phone and managing new matters. We can scope the website around the firm’s existing intake process, including:
- Contact and consultation forms
- Lead routing
- Call tracking
- Conversion tracking
- Source attribution
- CRM connections
- Legal intake platforms
- Analytics
We scope integrations based on the systems your firm already uses and what those systems technically support. The objective is not simply to make a form submit successfully — it is to help the firm understand where inquiries came from and move qualified prospects into intake efficiently.
Texas Advertising Rules and Accessibility Are Part of the Build
Texas lawyer advertising
Law-firm websites and other online marketing can fall under Texas lawyer advertising rules. We build Texas law-firm websites with those requirements in mind and can help the firm prepare relevant website materials for Advertising Review when appropriate.
Preapproval is encouraged by the State Bar of Texas, but it is not required for every advertisement or website element. The law firm remains responsible for its professional and ethical compliance decisions.
Website accessibility
Accessibility should be considered during design and development rather than added as an overlay after launch. Our accessibility work can include:
- Semantic HTML structure
- Keyboard navigation
- Form labels and instructions
- Alternative text
- Text and background contrast
- Heading hierarchy
- Link clarity
- Responsive layouts
- Automated testing
- Manual review
WCAG provides useful technical guidance for creating more accessible websites. We do not market an automated scan, plugin or overlay as a guarantee of legal compliance.
Our Law Firm Website Process
01
Audit and Discovery
We review the current website, search visibility, existing content, business goals, practice areas, competitors and intake process.
02
Information Architecture
We determine the pages the site needs, how those pages relate to one another and how visitors should move through the website.
03
UX and Content
We plan page layouts, conversion paths and the information each page needs to communicate.
04
Custom Design and Development
We build the visual and technical system around the firm’s brand rather than fitting the firm into a generic legal template.
05
SEO, Migration and QA
We prepare redirects, review technical SEO, test forms, review performance, check accessibility considerations and verify tracking.
06
Launch and Measurement
We launch the website, verify analytics and search indexing, and monitor the transition from the old site.
Most law-firm website projects are completed in approximately 4 to 8 weeks, depending on scope, content requirements and approval timing.
Proof
Law Firm Website Work
Recent law-firm work spans website redesigns, large-scale migrations, practice-area architecture, attorney pages, intake integration and technical SEO — for firms including Goudarzi & Young, Files Harrison Millslagle, Law Offices of Alicia Barkley, Hampe Law, Sorey & Hoover.
What good proof looks like
Good proof does not have to mean a dramatic percentage increase. One documented project is more persuasive than ten unsupported claims. Useful evidence can include:
- Number of URLs successfully migrated
- New practice areas launched
- Site-performance improvement
- Improved tracking
- Better intake routing
- Search visibility retained through migration
- Organic growth
- Consultation growth
- Client feedback
See the work
Explore recent Bailes + Zindler projects, including law-firm websites, across practice areas and firm sizes.
View our workLaw Firm Website FAQs
How much does a custom law firm website cost?
Pricing depends on the size of the site, content requirements, attorney count, practice-area architecture, integrations and migration complexity.
We define the scope and price before development begins.
Will our firm own and control the website after launch?
Your project agreement will clearly identify what your firm controls and owns, including the domain, content, account access, completed website assets and any third-party or licensed components.
Can you redesign our website without hurting our existing SEO?
No agency can guarantee rankings will never change during a redesign.
We reduce that risk by auditing existing pages, identifying search-performing URLs, planning redirects, preserving valuable content and testing the migration before and after launch.
Can you migrate a website from FindLaw, Justia or another provider?
We can evaluate an existing legal website and determine what content, URLs, assets and search value can be migrated into the new build.
The exact migration process depends on what the firm owns, what access is available and the terms of the current provider agreement.
Is SEO included with the website?
The website build includes the technical and structural SEO work defined in the project scope. That may include crawlability, page architecture, metadata, redirects, internal linking, structured data, sitemaps and launch indexing.
Ongoing SEO campaigns are scoped separately.
Can you integrate our legal CRM or intake software?
We can scope intake and CRM integrations based on the systems your firm uses and what those systems technically support.
How long does a law firm website take to build?
Most projects take approximately 4 to 8 weeks from kickoff to launch.
Larger migrations, extensive content production, multiple stakeholders or complex integrations can require additional time.
Can you optimize our website for Google AI results and ChatGPT?
We can build the website so search and answer systems can more easily crawl, understand and verify the firm’s information. That includes strong technical SEO, useful content, accurate structured data, clear attorney and practice-area relationships and consistent business information.
No agency can guarantee that Google, ChatGPT or another AI system will cite or recommend a specific law firm.
Next step
Turn Your Website Into a Measurable Business Asset
A law firm website is too important to treat as a design exercise. If your firm is planning a new website or replacing an existing one, we can help you determine what should be preserved, what needs to change and what the next site needs to accomplish.
Click Get a quote just below to request a website consultation — tell us about the firm and the current site, and we will start there.