Guerilla Marketing in the Age of AI Search
How tiny shoutouts, livestream mentions, and random clips can still help your business show up in AI generated answers on YouTube, Spotify, X, and beyond.
News & Insights
Stay up to date with the latest news and insights from Bailes + Zindler.
The Hidden Architecture Behind Google AI Mode
Google AI Mode replaced traditional keyword rankings with a passage-level, vector-driven, multi-query system. Here is what that means for business owners and how to stay visible inside AI answers.
The Machine-First Web: The Coming Split Between Human UX and Machine UX
AI agents and humans now experience your website in completely different ways. Here is why every modern site needs two UX layers, one for people and one for machines.
The Machine-First Web: Why Your Website Must Now Serve AI Before People
A field guide to the new reality where AI agents, not human visitors, are your first audience. How to structure your site so machines trust you enough to recommend you.
Proof That AI Search Optimization Works: How Cecil & Lou’s New Collection Was Indexed by AI Overnight
A real-world case study showing how structured data, FAQs, and rich content helped a new Cecil & Lou collection get discovered instantly by Perplexity, DeepSeek, and Microsoft Copilot.
Why Big Brands Are Saying “No” to AI Ads and Why Local Businesses Shouldn’t Be Afraid of AI Marketing
Big brands are going anti-AI, but that doesn’t mean you should. Learn how AI SEO and human-first marketing help Texas businesses stay visible, authentic, and competitive.
