Ryan W. Bailes
Co-founder & Strategy Lead at Bailes + Zindler. I help Texas businesses win with fast, accessible websites, AI‑ready SEO, and media you can measure.
Short bio
Ryan W. Bailes is the co-founder and strategy lead at Bailes + Zindler, a Texas web design and digital marketing studio with offices in Tyler and Houston. He helps restaurants, retailers, attorneys, and service companies build fast, accessible sites and earn visibility in an AI-shaped search world. From AI Search Optimization and SEO to paid media and DOOH, his focus is simple: turn attention into outcomes. Ryan earned a Bachelor of Arts from Baylor University in 2009 and an MBA from The University of Texas at Tyler in 2011. He writes about the future of search and practical ways small businesses can compete online.
Long bio
Ryan grew up in East Texas, where reputations still move by word of mouth and a good introduction opens doors. In 2012 he co-founded Bailes + Zindler to translate that kind of trust into the digital world. Today he leads strategy across web, SEO, and media, with a specialty in AI Search Optimization. The work is practical: clarify the information architecture, speed up the experience, and structure the data so humans and models both understand what the business does and act on it.
His approach treats small, well-aimed changes as leverage: a faster template here, a cleaner URL pattern there, schema that speaks plainly. The outcome is simple to measure—pages that load, models that cite, and campaigns tied to revenue instead of vanity metrics. He holds a BA from Baylor University (2009) and an MBA from The University of Texas at Tyler (2011). His team has shipped high-performance sites and accountable campaigns for Texas brands in law, hospitality, healthcare, and eCommerce.
Available for new work
Project builds, ongoing retainers, and targeted audits for East Texas and Houston businesses.
Project builds
- Astro + Tailwind websites
- AI‑ready content & JSON‑LD
- Local SEO & location pages
Retainers
- SEO & AI search optimization
- Paid media management & reporting
- Conversion & performance tuning
Audits
- Technical & local SEO audits
- AI overview & answer engine readiness
- Core Web Vitals & UX performance
Rank in the AI Era
A business owner’s field guide to AI search optimization. Learn how to structure your site, content, and data so humans and AI both understand your business and take action.
FAQs
Is Ryan taking on new clients?
Yes. Project, retainer, and audit engagements are available for businesses in East Texas and Houston.
What services can Ryan help with?
Fast, accessible websites, AI‑friendly SEO, local SEO, paid media, and measurement.
What sizes of projects are a good fit?
From focused audits to full builds and multi‑channel growth programs. Most projects run 4–12 weeks.
Where does Ryan work?
Based in Tyler and Houston, serving businesses across East Texas and Greater Houston.
Get in touch
Have a project in East Texas or Houston? Let’s make it fast, findable, and effective.
Expertise
- AI search & zero‑click visibility
- Technical & local SEO
- Astro & Tailwind performance builds
- Paid media & DOOH