Building Your Own Brandom: From Personal Brand to Movement
How pros turn a personal brand into a Brandom - a community that advocates for you - using story-first authority, AI SEO, Answer Engine Optimization, and Local SEO.
News & Insights
Stay up to date with the latest news and insights from Bailes + Zindler.
How the September 2025 Google Core Update Impacts East Texas & Houston Businesses: Recovery with AI SEO
Correction: the visibility swings discussed here align with Google’s August 2025 Spam Update. The guidance below still applies. Here is what changed, how it hit local businesses, and a step-by-step AI SEO recovery plan.
Programmatic Audio for SMBs: A Texas Playbook for Spotify & Podcasts
A practical guide for Texas SMBs to launch programmatic audio ads on Spotify & podcasts—targeting recipes, :15–:30 script templates, budgets, and easy attribution.
From Keywords to Conversations: How AI Search Is Rewriting the SEO Playbook
AI search now summarizes answers and invites follow-ups. Here is how to write conversation-ready content that gets cited in AI Overviews and Copilot, not just ranked.
Digital Out-of-Home: More Than a Billboard
How DOOH helps small businesses in East Texas and Houston achieve both visibility and measurable results with grocery store screens, gym displays, and programmatic billboards.
Disney Campaign Manager: Turning Streaming into a Competitive Edge
Discover how Disney Campaign Manager unites TV and digital advertising. Learn how Bailes + Zindler helps Houston & East Texas businesses run cross-channel campaigns that compete with national brands.
